What is SEO and how to do search engines optimize?
What is SEO and why is it important for Blogs? This question often troubles many new bloggers. In today’s digital generation, if you have to come in touch with people, then online is the only way where you can be connected in front of the crores of people at once.
In the Online world, you can present yourself through video or you can reach people through your content. But to do this, you have to rank your post or videos in the first pages of search engines because if your post or videos are in top ten search result of a search engine like Google, Bing, Yahoo, and another search engine then a large number of people will visit your videos or content.
If you have promoted your business through these videos or content then you will have enough profit on your business. But if your content or video is not in the top ten search results of a search engine then none of the people will visit your content then you cannot get profit from your business.
But it is not that easy to rank your post here because for this you have to SEO for your articles properly. They have to be properly optimized so that they can rank in the search engine. And this process is called SEO. At the same time in this post, you will get information about it properly. so read this post till the end by which you will get knowledge of it and you can rank your article too.
SEO is the life of Blogging because if you want to write any good article if your article is not ranked properly then the chances of getting traffic in it are not possible. In such a situation, all the hard work of the writers goes into the water. They will not get their results.
So if you are serious about blogging, then you must keep information about SEO. By doing this, they will be useful in your later work. There are no such rules of it, rather they are based on some Google Algorithms and it constantly changes.
One thing you must note that if someone tells you that he is a big SEO Expert then never believe him because to date no one has been able to become a master on it.
This thing is like this and it changes with time and according to the need. But still, there are some fundamentals of it which are always the same. So it is important that Bloggers always keep themselves updated with new techniques.
With this, you will know about the trends going on in the market, so that you can also make necessary changes in your articles, which will help to rank later.
Today we will tell you what is SEO and why it is important? Blogging is also a platform that gives you the means to earn money online. It is very important to get success in blogging career is SEO. Today we will know what is search engine optimization and why is it important for Blogs?
What is SEO?
SEO (Search Engine Optimization) is a technique that brings our page to the first result in search engines. We all know what is the search engine?. Google is the most popular search engine in the whole world, apart from this, more search engines like Bing, Yahoo also exist. With the help of it, we can keep our website in the No.1 position on all search engines.
For example, if we go to Google and do a keyword type search, then Google shows you all the contents related to that keyword. These contents which we see all come from different blogs.
The result which we see at the top is at No.1 rank in Google, only then it has retained its place at the top. No.1 means that SEO has been used very well on that website, due to which it gets huge visitors and that is why that website has become popular and rank on google search engine first position.
SEO helps to bring our website to first position rank in Google. This is a technique that increases the number of visitors on your website by placing it at the top of the search result of the search engine.
If your website is at the top of the search result, then internet users will first visit your site than other sites, which increases the chances of getting more and more traffic on your site and your income also starts to be good. It is very important to have knowledge of SEO to increase organic traffic on your website.
What is the full form of SEO?
SEO is also called Search Engine Optimization.
Why SEO is Important for Blogger?
If you don’t know why is SEO important for the website let’s know now why it is important for the blog. We use it to make our website accessible to the people.
Suppose you have created a website and published good high-quality content in it too, but if you did not use SEO, then your website will not reach people and there will be no benefit of creating your website.
If we do not use SEO, whenever a user searches a keyword, if there is any content related to that keyword in your website, the user will not be able to access your website because the search engine will not be able to find your site. which will make it very difficult to have traffic on your website.
Understanding it is not so difficult, if you learn it, you can make your website very better and increase its value in the search engine.
After learning SEO, when you use it for your website, then you will not see its result immediately, for this, you have to be patient and keep doing your work. Because the result of patience is good and you will definitely see the result of your hard work.
Like I have already said how SEO is important for ranking and for traffic. Let us know more about the importance of search engine optimization:
• Most users use search engines on the internet to get the content they need. In such a situation, they pay more attention to the top results shown by the search engine. In such a situation, if you also want to get your result first page, then you will also have to take the help of SEO to rank the blogs.
• SEO is not only for search engines but by having good SEO practices, it helps to enhance the user experience and also increases the usability of your website.
• Users trust only the top results and this increases the trust of that website. So it is very important to know in the context of SEO.
• SEO is important for the social promotion of your site. Because people who see your site in a search engine like google, then they mostly share them in social media such as Facebook, Twitter, Google plus.
• SEO has an important role in increasing the traffic of any site.
• SEO helps you stay ahead in any competition. For example, if two websites are selling similar things, then the website which is SEO optimized attracts more customers and their sales also increase, whereas the others are not able to do that much.
Types of SEO
There are many types of SEO, but the important one is On page SEO and the other is Off page SEO. The work of these two is completely different, let us also know about them.
• On Page SEO
• Off Page SEO
• Local SEO
1. On Page SEO
On page SEO work is done in your blogs. This means properly designing your website which is mobile friendly.
Use the template on your website by following the rule of SEO. Writing good content with good keywords on it is the most searched in the search engine.
Using keywords in the right place on the page like Title, Meta description, Using keywords in content makes it easy for Google to know who your content is written on and helps to quickly rank your website on Google page. Due to which the traffic of your website increases.
How to do On Page SEO?
Here you will learn about some techniques with which we will be able to do SEO on your website is a good way to rank your blogs or website.
1. Website Speed
Website speed is a very important part of the point of view of SEO. It has been found from a survey that any Visitor stays at most 5 to 6 seconds on a website.
If the website does not open fastly, then people leave that site and visit another site. And this is also applicable for Google because if your blog does not open soon, then a negative signal reaches Google that this blog is not that good or it is not very fast. And google decreases your website ranking. So keep your website speed as good as possible.
Here we have given some important tips so that you can speed up your blog or website:
• Use a simple and attractive theme
• Do not use more plugins
• Keep image size to a minimum
• Use W3 Total cache and WP super cache plugins
2. Website Navigation
It should be easy to move around on your website so that visitors and Google don’t have any problem with moving from one page to another.
3. Title Tag
Make the title tag on your website very good so that if any visitor reads it, then click it on your title as soon as possible, this will also increase your CTR.
How to make good Title Tag: – Do not use more than 65 words in your title because Google does not show the title tag in Google searches after 65 words.
4. How to write the URL of the post
Always keep the URL of your post as simple and short as you can.
5. Internal Link
This is the best way to rank your post. With this, you can be interlinking your related pages with each other. With this, all your Interlinked pages can be easily ranked.
6. Alt Tag
Make sure to use images in your website post. Because you can get a lot of traffic from images, so do not forget to put ALT TAG in it while using the image.
7. Content, Heading, and keyword
As we all know about content, this is a very important point. Because Content is also called King and the better your content will be, the better will be the valuation of the website. So write the content of at least 800 words.
With this, you can also give complete information and it is also good for it. Never steal or copy content from anyone else.
Heading: Special care should be taken of the headings of your article as it has a great impact on it. The title of the article is H1 and after that, you can nominate Subheadings from H2, H3, etc. With this, you must use the focus keyword.
Keyword: use the LSI Keyword on your article. With this, you can easily link people’s Searches. BOLD important keywords with it so that Google and visitors know that these are important keywords and will attract their attention.
This was some information about on page SEO.
2. Off Page SEO
Off page SEO is the important work of the website. In off page SEO, we have to promote our blog like going to many popular websites and commenting on their articles and submitting a link to our website, we call it backlink. Backlink makes the website very profitable.
Make an attractive page of your website on social networking sites like Facebook, Twitter, Quora and increase your followers, there are chances of increasing more visitors to your website.
People submit guest posts on many popular blogs which are accepting guest post whether free or paid, this will let the visitors coming to your website and know your site and traffic will start coming to your website.
Types of backlinks
• Do Follow
• No Follow
How to do Off Page SEO?
We will provide information about some Off Page SEO Techniques, which will prove to be very useful for you.
1. Search Engine Submission: You should submit your website correctly to all search engines.
2. Bookmarking: The page and post of your website should be submitted to the website containing the bookmarking.
3.Directory Submission: Your website should be submitted in a directory with high PR.
4.Social Media: Make a profile on your blog or website page and social media and add a link to your website like Facebook, Google Plus, Twitter, LinkedIn
5.Classified Submission: Go to the Free Classified Website and advertise your website for free.
6. Q & A site: You can go to the website with questions and answer and ask any n question and put a link to your site.
7. Blog Commenting: By visiting a website-related to your blog, you can comment on their posts and put a link to your website.
8. Pin: You can post the image of your website on Pinterest, this is a very good way to increase traffic.
9. Guest Post: You can do a guest post by visiting the related blog to your website, it is the best ones from where you can take a do follow backlink and that too in the right way.
3. Local SEO
Often people ask what is Local SEO? It is a complement of two words Local + SEO. That is, it is done keeping in mind a local audience.
This is a technique in which your website or blog is specially optimized so that it can rank better on the search engine for a local audience.
By the way, with the help of a website, you can target the entire internet users, while if you want to target only a particular locality, then for this you will have to use Local Seo.
In this, you have to optimize your city name, while the address details will also have to be optimized simultaneously. At the same time, say it in a narrow manner, then you have to optimize your website in such a way that people can know you not only online but also offline.
Local SEO example
If you have a local business, such as a shop, where people come to visit you often, then if you optimize your website, in such a way that people can reach you easily in real life.
If here, you only target a local area of your own and SEO optimize your website accordingly. Then it is called “local SEO“.
What is the difference between SEO and Digital Internet marketing?
Many people have many doubts about SEO and Internet Marketing. They think that these two are often the same. But in response to this, We want to say that SEO is a type of tool, they can also call it a part of Internet marketing. Internet marketing makes it very easy to use.
What is the difference between SEO and SEM?
The main difference between SEO and SEM are:
|SEO (Search Engine Optimization) is a process by which a Blogger optimizes his blog or website in such a way that he can rank the post of the blog in the Search Engine and from there to get free traffic to his blog.||SEM or Search Engine Marketing is a marketing process through which you can make your blog more visible in search engines so that you get traffic whether it is free traffic or paid traffic.|
The main objective of SEO is to optimize your blog or website properly so that it can get a better rank in the search engine. At the same time, with SEM you can get more than SEO. Because it is not only limited to free traffic but also includes other methods such as PPC advertising etc.
Information about SEO
If you have a blog or a website, then you will know a lot about basic SEO and how it works. But we know that there are many of you who do not know anything about Basic of it.
That’s why we thought that you should be informed about some very important SEO Terms so that you too can get to know about it.
Backlink: Also called its link or simply link, it is a hyperlink in another website that points towards your website. Backlinks are very important from the perspective of SEO, as it directly influences the search ranking of any webpage.
PageRank: PageRank is an algorithm that Google uses to estimate which of the most important pages are on the Web.
Anchor text: Anchor text of any backlink is a type of text that is clickable. If your Keyword is your Anchor Text, then it will also help you a lot.
Title Tag: Title Tag is primarily the title of any web page and is a very important factor for Google’s Search Algorithm.
Meta Tags: Just like Title Tag, using the Meta Tag, Search Engines find out what is in the content in the pages. With the help of the Search Algorithm, we can find which web pages are relevant to the whole Internet.
SERP: Its full form is the Search Engine Results Page. It shows the pages which are relevant according to Google.
Keyword Density: Keyword Density shows how many times you have used the Keyword on the article. Keyword density is very important.
Keyword Stuffing: Like I already said that Keyword Density is very important, but if a Keyword is used more than necessary, it is called Keyword Stuffing. This is called Negative SEO because it has a bad effect on your blog.
Robots.txt: This is nothing much but a file that is kept in the root of the domain. By using this, search bots are informed about how the structure of the website is.
What are organic and inorganic results?
There are mainly two types of listings on SERP (Search Engine Result Page) – Organic and Inorganic.
In this, we have to pay Google for Inorganic Listing. That is, these are Paid and you have to pay money for promoting your webpage that is Google Adwords.
At the same time, Organic listing is completely free, that is, without paying any money, we can also come to the top page of Google, but for this, you have to do SEO first.
You must have understood what is SEO. If you have any doubts about this article or you want that there should be some improvement in it, then you can comment down below. If you like this post then please share this post with your friends and families.
I am the author and CEO of Hungama Khabar since 2019. I am writing a news article on the World, Technology, Health, Travel, Entertainment, Business, Politics and many more.
ADDRESS: Kathmandu, Nepal
Email id: Gautambnod@gmail.com