Instagram is now testing hiding likes and views worldwide
Instagram has announced that it will start hiding likes on posts globally including India. A small percentage of users will initially be a part of it, where the number of likes on their posts will be hidden.
Instagram has announced that it will start liking on posts globally including India. It was launched in Canada in May this year with LIKE HIDDEN, but the company is now expanding the experiment globally. It has announced the hiding of likes in the US market last week.
Instagram is calling it a Like Private Like Counts’ test, where others will not be able to see how many likes your posts have received, nor will you be able to see likes on other posts. The company said in a statement, the new experiment is taking place in India as well, but only a few percents of the user base will see their post likes hidden. Other countries where it has expanded the experiment in July this year are Australia, New Zealand, Japan, Brazil, Ireland, and Italy.
Users will be able to see their likes by tapping on the Like list, but the number will remain publicly hidden. According to Instagram, the aim is to make the platform “a place where people feel comfortable expressing themselves,” and to focus on videos and photos, rather than just posting content for likes and views.
“From today onwards, we are expanding our testing beyond Australia, Brazil, Canada, Ireland, Italy, and New Zealand to the rest of the world like a private. If you are in a trial, you will be able to see the photos and feeds. The total likes and views on the video will not be seen unless they are your own.
While the criticism from early testing has been positive, this is a fundamental change to Instagram, as we’re proceeding with our test to learn more from our worldwide network,” Vishal Shah, VP of Product.
Shah told the ‘Experience’ (IGX) event in Mumbai last month that the decision is taken to hide the likes because it will helps them to focus on what they shared. “In research, we repeatedly hear that people feel a lot of pressure to post on it, compete with themselves, compete with their friends, compete with the world’s biggest celebrities. And we don’t want people to feel like this is a competition. It should be about expression, ”he explained.
For Instagram, a platform that has become synonymous with influencers and brands, the decision to hide likes from public views can also have an impact on their businesses and digital marketing. It has indicated to TechCrunch that it is working to help partners explain their value to them in influencing ways, given their likes would be hidden from public view.
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